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Client - Great Bitter
Brief - Create a piece of striking branding which elevates traditional British bitter so that it can compete with the new craft lagers.
Outcome - A striking and dynamic piece of branding and packaging which stands out in a crowded shelf space. The logo evolves and changes whilst keeping a strong brand feel. It was important to develop a brand mark that was so iconic it would feel consistent even with a constantly changing colour palette. The brand combines bright contemporary colours with a traditional piece of typography evocative of old pub signs.
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![](https://cdn.myportfolio.com/c00d920b9333f6d2d0bfe4eebf85e6d4/1787f2d3-b8d7-4f54-9bad-1387c15fe3e2_rw_1920.jpg?h=136333851da224e8843afdfd7de95182)
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